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When you're evaluating SaaS vendors, 'EU-hosted' sounds reassuring. Your data stays in Europe. GDPR-friendly. Box checked. But most vendors are selling you data residency when what you actually need is data sovereignty.
Most organizations focus on internal controls. NIS2 raises the bar by expecting evidence for both your own security posture and the ecosystem you operate in.
Why your biggest prospects are becoming your slowest deals—and what it means for sales strategy
How smart companies are turning security compliance from a sales barrier into a competitive weapon
The hidden cost of cybersecurity awareness in B2B sales cycles and what sales leaders are doing about it
An overview of what Trust Centers are, their importance in showcasing a company's security posture, and how they help in building trust with customers more quickly.