Top AI Security Questions in B2B Software
2025-06-15
By Emre Salmanoglu
AI
Security
B2B

Top AI Security Questions in B2B Software

A guide to the most common questions B2B companies ask about AI, covering usage, data privacy, security measures, use of customer data for training, and fairness.

The AI Security Questions That Actually Matter (And the Ones That Don't)

Everyone wants to talk about AI security. Few understand what they're asking.

The questions flooding enterprise security teams in 2025 reveal a fundamental misunderstanding of how AI actually works versus how people think it works. Like Netscape's early promises to "democratize the web" in 1995, most AI security discussions focus on the wrong threats while ignoring the real risks hiding in plain sight.

The EU AI Act went live in February 2025. Shadow AI usage has exploded by 340% according to Darktrace's latest research. Yet most security questionnaires still ask about "AI bias" as if it's a checkbox feature rather than a systemic design choice.

Here's what actually matters.

The Shadow AI Problem Nobody Wants to Address

Remember when IT departments banned personal email access, only to find employees using Hotmail anyway? Shadow AI is the same story, except the stakes are exponentially higher.

The uncomfortable truth: Your employees are already using AI tools you don't know about. The question isn't whether you can stop them. It's whether you can govern them without stifling the innovation that keeps your company competitive.

Current research shows 54% of organizations offer zero AI training to their employees. This isn't a training problem. It's a control problem. Companies want the productivity gains of AI without accepting the responsibility of governing it properly.

What You Should Ask Instead

Forget the abstract "How do you govern AI?" question. Ask this:

"Show us your AI usage monitoring. What tools are your employees actually using, and how do you track data flowing through them?"

The answer reveals whether a company treats AI governance as a policy document or an operational reality.

Data Access: The Question That Exposes Everything

Most security questionnaires ask: "What data does your AI access?"

Wrong question. The right question is: "How do you ensure your AI systems can't access data they shouldn't, and how do you prove it?"

The difference matters. The first question assumes competent data classification and access controls already exist. The second question acknowledges that most companies have terrible data hygiene and asks how AI amplifies that problem.

The reality check: If you can't answer basic questions about data lineage and access patterns for your traditional systems, adding AI to the mix doesn't make you more secure. It makes you more efficiently insecure.

The Microsoft Lesson

In 1998, Microsoft faced antitrust scrutiny for bundling Internet Explorer with Windows. The integration was so tight that removing the browser broke the operating system. Today, companies are making the same architectural mistake with AI, integrating it so deeply into their systems that security becomes an afterthought rather than a foundational requirement.

The Compliance Theater of AI Transparency

"How do you ensure AI model transparency and explainability?"

This question sounds sophisticated. It's actually meaningless.

Explainable AI has become the security equivalent of the AOL free trial CD. Everyone talks about it, nobody uses it properly, and it creates more problems than it solves. The EU AI Act requires transparency for limited-risk systems, but transparency without context is just expensive documentation.

What matters instead: Can you reproduce an AI decision? Can you audit the training data? Can you track when the model's behavior changes? These are operational questions, not philosophical ones.

The Real Transparency Question

Ask this: "When your AI makes a decision that affects our business relationship, how quickly can you provide a complete audit trail of the factors that influenced that decision?"

The companies that can answer this in minutes rather than days understand the difference between AI transparency theater and operational transparency.

Incident Response: The Question That Separates Serious Companies from Security Theater

"What's your AI incident response plan?"

Every enterprise has an answer. Most answers are worthless.

Real AI incidents don't look like traditional security breaches. They look like Tay, Microsoft's chatbot that became racist in 24 hours. They look like model drift that gradually degrades performance until someone notices the quarterly metrics are wrong. They look like prompt injection attacks that manipulate AI outputs in ways that bypass traditional security controls.

The challenge: Traditional incident response assumes you can identify when something goes wrong. AI incidents often present as subtle wrongness that compounds over time.

The Netscape Test

Here's a simple test: Ask a company to describe their worst AI incident. If they say they haven't had one, they either aren't using AI seriously or aren't monitoring it effectively. If they describe a traditional security breach that happened to involve AI, they don't understand AI-specific risks.

Companies that understand AI risks will describe incidents involving model behavior changes, unexpected outputs, or data poisoning attempts. These are the organizations worth trusting.

The Model Training Question That Reveals Everything

"Do you use customer data to train your AI models?"

This question has become a proxy for privacy concern, but it misses the point entirely. The real question is about control, not usage.

What you should ask: "What controls exist to prevent customer data from accidentally influencing model behavior, and how do you audit those controls?"

The distinction matters. Using customer data for training can be perfectly secure if done properly. Not using customer data means nothing if your data pipelines leak information through embeddings, feature stores, or inference caches.

The Amazon Lesson

Amazon's hiring algorithm became biased against women not because the company intended discrimination, but because historical hiring data reflected historical bias. The lesson isn't that training data is dangerous. The lesson is that training data reflects the biases of the systems that created it.

Companies that understand this will discuss data curation, bias testing, and ongoing monitoring. Companies that don't will promise not to use your data, missing the point entirely.

The Governance Question That Actually Works

Instead of asking about AI governance policies, ask this:

"Who in your organization has the authority to shut down an AI system, and how quickly can they do it?"

This question reveals power structures, technical architecture, and operational maturity in a single query. Companies with mature AI governance have clear authority chains and technical kill switches. Companies with AI governance theater have committees that meet quarterly to discuss AI ethics.

The difference is the gap between AOL's "You've Got Mail" simplicity and the complex technical infrastructure required to actually deliver email reliably at scale.

The Budget Question That Exposes Priorities

"How much of your security budget is allocated to AI-specific controls?"

Companies serious about AI security are spending 15% more on application and data security, according to 2025 research. They're hiring AI safety engineers, implementing AI-specific monitoring tools, and building AI governance infrastructure.

Companies treating AI as "software plus" are allocating zero additional budget and hoping their existing security tools scale. They won't.

What This Means for Your Security Reviews

The quality of a company's AI security isn't revealed by their policy documents or certification badges. It's revealed by their operational answers to operational questions.

Look for companies that discuss AI monitoring tools, data lineage tracking, and model behavior analysis. Avoid companies that discuss AI ethics committees and "responsible AI principles" without operational depth.

The dot-com boom taught us that revolutionary technology requires revolutionary thinking about risk. Companies that applied traditional banking principles to internet businesses failed. Companies applying traditional security principles to AI businesses will fail the same way.

The bottom line: AI security isn't about preventing AI from being dangerous. It's about ensuring AI systems behave predictably within defined parameters. The companies that understand this distinction are the ones you can trust with your business.

The rest are still trying to govern the internet with fax machine policies.